about us
Who we are
We bring a wealth of expertise to the table. Let us lead you through above-the-line strategy and campaign excellence.
Why do ambitious SMEs choose Smash Brand Group? Because we don’t just talk partnership and growth - we live it, every day, for every client.
Smash Brand Group is a trusted partner for Australian SMEs, delivering unsurpassed results for above the line media campaigns since 2003.
With over $25 million in client media investment entrusted to us, our core business has grown to include complementary advertising and marketing solutions.
Our unique blend of client-side, tier-1 agency and publisher-side experience means we know what works (and what doesn’t) from every angle, delivering smarter strategy, sharper execution and campaigns that drive real results.
As a fully accredited, independent agency, we combine big-agency expertise with genuine partnership and flexibility. Our 98% client retention rate reflects our relentless focus on value, transparency, and maximising our client’s media ROI. We'll find the perfect media mix for your brand, across broadcast, outdoor, and digital platforms, spanning traditional and digital media.
Meet The Team
Our leadership team brings together 20+ years of unique B2C and B2B client-side marketing experience—managing brand, content, media, and event agencies for major global brands, holding senior roles at global tier 1 agencies, and leading teams within top media publishers.
We tailor and bring this depth of experience to the table for SMEs, because you deserve the same high-level service and strategic thinking as the biggest brands, without big-brand budgets.
With us, you’ll never feel like a small fish in a big agency pond.
Paul Linkenbagh
With 22 years of experience in Australian advertising and media, Paul Linkenbagh founded Smash Media PTY LTD — the now Smash Brand Group — in 2003.
Smash was founded with a clear purpose: to create a media agency that goes beyond transactions — one that becomes a seamless extension of each client’s marketing team.
Paul’s leadership is rooted in strategy, transparency, and a hands-on belief that tailored media plans, aligned with each business’s growth goals, deliver the strongest outcomes. Paul has built Smash's reputation on proactive insights, open communication, and a SME focused partnership-driven approach that emphasises results, not just deliverables.
When he’s not driving media strategy for SME’s, you’ll find Paul involved in the motorsport scene — racing in the ASBK (Australian Superbike Championship). His racing background reflects the same principles he brings to business: precision, determination, and the pursuit of high performance.
Tom Hamilton
Beginning his career in independent media agencies, Tom honed his planning and buying expertise before advancing to tier 1 agencies, working on some of Australia’s largest brands along the way.
As a seasoned media professional, Tom leverages his experience to drive growth for SMEs through strategic media solutions, always with a client-first approach.
What gets him up in the morning is seeing his clients succeed.
Kim Robertson
With 20+ years’ experience in senior client-side go-to-market strategy and designing proven demand generation frameworks for global brands across tech, services, and travel, Kim is passionate about scaling businesses and leveraging true agency partnerships for efficient growth.
As our GM, she helps both our clients and our amazing agency team punch above their weight, always with a collaborative, outcomes-focused approach.
Sarah Jessup
Head of Marketing and Client Experience
Sarah is a marketing specialist with 15+ years' experience across media, education, tech, and B2B and B2C businesses. She is passionate about UX and UI design, marketing operations, and designing budget-friendly campaigns with high-impact.
Sarah is motivated by the kind of outcomes that only come from working with a high-performing team, working together to elevate the work delivered.